TOURISM MONTRÉAL: "BUCKET LIST"

Client: Tourism Montréal / Postmedia Content Works

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Strategy: Verses partnered with Postmedia Content Works to edit Tourism Montréal footage into a series of social-first videos that position the city as a year-round, must-experience destination. Using highly visual, music-driven storytelling, bold on-screen text, dynamic pacing, and carefully curated seasonal moments, the content mirrors how audiences naturally consume travel inspiration, sparking aspiration and making Montréal feel immediate, vibrant, and unforgettable.