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THE MILL STREET CONCERT SERIES: STRATEGY & VIDEO

Client: Mill Street Brewery


Strategy: Mill Street wanted to associate its brand with the Canadian indie music scene and be recognized for its support of local Toronto bands. The brewer was also interested in drawing attention to its iconic pub in Toronto's historic Distillery district.

 

The project was produced through The Toronto Star with videos featured on thestar.com as well as its social channels.

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