DEANSTON DISTILLERY: CUT FROM A DIFFERENT TARTAN

Client: Deanston Distillery

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Strategy: Deanston Distillery, a converted 18th-century cotton mill, has carved out a unique position in the Scotch whisky world by emphasizing hand-crafted, artisanal methods and a commitment to sustainability. Its "Cut From A Different Tartan" campaign - its entry point to the Canadian market - encapsulates this pioneering spirit, aiming to showcase the distillery's non-traditional approach and its affinity for individuals who are making transformative changes in their respective fields.