CHAPMAN'S: VIDEO & STRATEGY

Client: Chapman's Icecream

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Strategy: Marking Canada's sesquicentennial, the strategy was to promote the fact that Chapman’s Yukon ice cream bar was bigger than any comparable product on the Canadian market.

 

Produced through Fifth Story, we also developed the hashtag #canadabig and leveraged multiple streaming platforms to drive entries to a contest featuring a grand-prize trip to the Yukon.