GLOBAL NEWS CANADIAN CANCER SOCIETY - CIBC RUN FOR THE CURE

Client: Canadian Cancer Society/Global News

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Strategy: With a few weeks to go before the Canadian Cancer Society's CIBC Run For the Cure, the CCS was looking to bolster registrations and donations. The CCS turned to Global News for airtime to run a series of videos that highlight the importance of the event in raising funds for research by telling the stories of those impacted by cancer. Verses shot a three-video series featuring Maria and Erica Igreja.