TORONTO REGION BOARD OF TRADE: BUSINESS COUNCIL OF TORONTO

Client: Toronto Region Board of Trade

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Strategy: The Toronto Region Board of Trade recently launched a significant initiative, the Business Council of Toronto (BCT), aimed at revitalizing the region's economic and social landscape. Verses was tasked with developing a series of impactful videos that narrate the challenges faced by the region and illustrate the dynamic solutions being enacted through the BCT's strategic goals. These videos were designed not only to inform but to inspire action among key stakeholders by showcasing the collaborative efforts of local leaders and innovators who are steering these changes. Our focus was on crafting stories that resonate deeply, highlight the council’s objectives, and drive engagement towards building a more prosperous Toronto.