ABCRC: "LOW PERFORMERS"

Client: Alberta Beverage Container Recycling Corporation / Postmedia Content Works

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Strategy: This video series was created to build recycling habits and awareness among newcomers to Alberta by making the province’s deposit-return system welcoming and easy to understand. The content focuses on education — breaking down how recycling works in Alberta and spotlighting commonly overlooked “low performer” containers like milk and juice cartons.